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Article Marketing Vs. Video Marketing

People often ask me my opinion about video marketing. Some wonder if it is the alternative to article marketing. While I do not claim to be an expert on videos, I know enough about search engine optimization to make and educated assessment about both strategies.

First off, I want to begin by saying that I do use video article marketing as part of the overall marketing strategy for my business, BUT I do not use it in the way purported by many video experts. The experts would have you believe that you can submit videos, get ranked high in the search engines, and watch the traffic roll in. End of story.

Yet that is only partially true. Depending on many factors, you could possibly rank for your intended keywords in video search quickly BUT you most of us will not stay there.

Now if your video article happens to rank high in the search engines, I am sure you will enjoy a nice surge of new traffic to your sites, and there is no question that it is very important to your overall marketing strategy; but there are surges of traffic and there is long-term traffic. Which do you want? Which do you want to spend your time generating?

video marketing brings surges of traffic and also high-quality backlinks to your site (which is very important). But for long-term results that STAY in the top 10 or top 20 search results (for years!) - article marketing (content) has been proven to have the staying power that we all ultimately want. Write it, submit it, forget it. The traffic continues.

Leave any comments, tips, or raise questions in the comments section below this post. It would be great to have a sustainable conversation about video marketing vs. article marketing since we all want the same results – more traffic:)

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Tagged as: Free Website Traffic, Video Article Marketing

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Article Distribution: Go Where Ezine Publishers Grab Articles

It’s actually pretty simple. If you want your articles distributed all over the web to achieve maximum visibility for your brand, you don’t need to publish your articles to a 1000 article directories. Don’t be fooled by silly claims made by article distribution software creators. They just want you to buy their software (which typically is kind of janky anyway:)

Honestly, what the only thing that you should be concerned about is publishing your articles where REAL ezine publishers go to find good content for their newsletters. That list is a LOT shorter than that random article directory list of a zillion directories that you probably have or at least heard of.

So how do you know and how can you be sure that an article directory is actually masterful at article distribution? There are a few guidelines you can follow…

It’s pretty safe to go with my choice of best article directories. These powerhouse directories have both the traffic statistics and active communities to support credible ezine publishers. I know off hand about 5 associates who use EzineArticles and IdeaMarketers as sources of content for their ezines.

Are you subscribed to your competitor’s newsletters? Do you know of other people in your niche who use third party content or guest articles in their newsletter? Pay attention. I’m sure you have one in your inbox right now. Take a look at the resource box for that article and see if they include the article’s “source” link – in other words where the article originated. Publish to that directory. Your competitors do and you know for sure that publishers take content from that site.

Write content that publishers will want to republish and distribute to their lists. That’s it. It’s not just enough to be at all the happening directories. People have to find your content engaging, informative, or entertaining to pick it among the thousands of articles on a directory. If you are starting to build credibility in your marketplace, then folks will be more likely to use your content. They want to be associated to you – so they may feature your article as a guest author in their ezine. BUT most of us haven’t built that type of following, so it’s important to write special content as often as you can. Be interesting. Be memorable. Be a teacher. Be a thoughtful and insightful reader. Be YOU!

Do these three things and you will find that effective article distribution has alluded you no more – Happy publishing!

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Tagged as: article distribution

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